Pine for Pine Hotel

This is the Pines Hotel. For decades, this imposing figure reigned over Session Road atop the Luneta Hill. Now SM Baguio sits on the same hill as the Pines Hotel had been burned more than 25 years ago. SM Baguio is under fire for planning to build a hotel on a pine forest reserve. What are they planning to name that hotel anyway? The Un-Pines Hotel?